In the global South, for instance, Russia is still struggling to win the hearts of leaders. It however needs an excellent broad public outreach policy to permeate the message of new global order, at least, to the middle class. It has to enlist the understanding of its aims using the communication tools in addition to its own diplomatic statements a

But a careful study and analysis monitored by this author vividly show that Russia has some limitations. Its external economic footprint is comparatively weak. And its external policies are hardly promoting its economic models. The geopolitical reordering of the world cannot simply be achieved through war or challenging the West’s political influ

Brazil, Russia, India, China, and South Africa (BRICS) grouping is a manifestation of the role of Beijing, Moscow and Pretoria along with the other states which have varied in regard to their political orientation in recent years. These new alliances are perceived as a threat to the role of the United States, Britain and the European Union since th